privacy policy

Privacy information for visitors to the website

1. Introduction

Responsible body
We, Swiss Eye International GmbH, Nord West-Ring 14, 32832 Augustdorf, e-mail: as the responsible party would like to explain to you below what data we process from you and how.

Data Protection Officer
If you have any questions regarding data protection, please contact our data protection officer Mr. Thomas Werning.

This can be reached at: GmbH – Dieselstraße 12 – 32791 Lage,

E-Mail:, Tel.: +49 5232 980-4700

Below you will find information about which personal data (this is all data that identifies or makes identifiable you as a natural person (hereinafter “data subject”), such as name, address, e-mail address or even user behavior) we collect during your visit to our site and how it is used. Data subjects are visitors to our website and users of our online services.

2. Data subject rights

According to Art. 15 DSGVO, you have the right to receive information about the data stored about you, including any recipients and the planned storage period. If incorrect personal data is processed, you have the right to rectification in accordance with Art. 16 DSGVO. If the legal requirements are met, you may request the deletion or restriction of processing as well as object to processing (Art. 17, 18 and 21 DSGVO).

If you wish data to be deleted but we are still legally obliged to retain it, access to your data will be restricted (blocked). The same applies in the event of an objection. You can exercise your right to data portability insofar as the technical possibilities are available to the recipient and to us.

Our data protection officer at will be happy to help you with your data protection rights.

If you are of the opinion that the processing of personal data relating to you violates the General Data Protection Regulation, you have the right to lodge a complaint with the data protection supervisory authority responsible for us, the State Commissioner for Data Protection and Freedom of Information of North Rhine-Westphalia,, and with any other data protection supervisory authority.

3. legal basis

The legal bases of our data processing are the following according to Art. 13 DSGVO:

  • 6 para. 1 lit. a) DSGVO for the processing of personal data with the consent of the data subject.
  • 6 para. 1 lit. b) DSGVO for the necessary processing of personal data for the fulfillment of a contract with the data subject as well as for the implementation of corresponding pre-contractual measures.
  • 6 para. 1 lit. c) DSGVO for the necessary processing of personal data for the fulfillment of a legal obligation to which we are subject according to any applicable law of the EU or according to any applicable law of a country in which the DSGVO is applicable in whole or in part.
  • 6 para. 1 lit f) DSGVO for the necessary processing of personal data to protect the legitimate interests of us or of third parties, unless the fundamental freedoms and rights and interests of the data subject prevail.

Legitimate interests are in particular our business interest in being able to provide our website, information security, the enforcement of our own legal claims and compliance with other legal provisions.

For this purpose, we use service companies that are separately committed to confidentiality and data protection as part of the service provision. Data is only passed on to public authorities in the event of overriding legal requirements.

4. Right of revocation

Consents given can be revoked by you with effect for the future in accordance with Art. 7 DSGVO.

5. Data security/encryption

This website uses “Hypertext Transfer Protocol Secure” (https). The connection between your browser and our server is encrypted.

6. Processing purposes

General: Presentation of the company, provision of services and/or sale of products and communication via the Internet. The purpose of the data processing on this website is the information about products and services of our company with the possibility of the users to contact the contact persons in the house in a targeted manner.

6.1. General

Insofar as you have provided us with personal data, we will use it to these to answer your inquiries, to advise you and process contracts concluded with you and for technical administration. Your personal data will only be passed on to third parties or otherwise transferred if this is necessary for the purpose of contract processing or for billing purposes or if you have given your prior consent. You have the right to revoke your consent at any time with effect for the future (see right of revocation).

The legal basis for the collection, processing and forwarding of the data is Art. 6 para. 1 lit. b) DSGVO in the context of the execution of the contract.
The deletion of this data takes place after the expiry of the applicable statutory retention obligations. If we are not subject to any statutory retention obligations, the data will be deleted when the purpose ceases to apply.
You have the right to information and the right to object to your data stored by us at any time. You can find further information under “Data subject rights” and “Right of revocation”.

6.2. Server data collection

Purpose of processing

When you visit our site, various server statistics are automatically stored, which your browser transmits to our provider’s server: Among other things, the IP address of your device, date and time of access, name and URL of accessed files, website from which access is made or from which you were directed to our site (referrer URL), browser used and, if applicable, the operating system of your device and the name of your provider are logged.

The aforementioned data is processed by us for the purpose of smooth connection establishment and system security. A combination of this data with other data sources is not made. The IP address is anonymized. The accruing connection data is automatically deleted; usually after a maximum of seven days. If the website is misused, log data whose further storage is necessary for evidentiary purposes will be retained until the incident has been clarified.

The legal basis is Art. 6 para. 1 lit. f) DSGVO and § 25 para. 2 TTDSG (here, however, only data such as browser or header information that is transmitted inevitably or due to (browser) settings of the terminal device when calling up our website). This is not to be considered as “accessing information that is already stored in the terminal device”. Our legitimate interest according to Art. 6 (1) lit. f) DSGVO arises from the fact that we want to ensure secure operation of the website and detect any attacks.

6.3. Cookies

Purpose of processing
This site does not use cookies by default. Cookies are data records (which used to be just small text files) that are stored in your Internet browser (e.g. Firefox, Google Chrome, Microsoft Explorer/Edge, Safari, etc.) or by it on your computer (i.e. your operating system) when you visit our site. With the help of the cookie, which contains a certain string of characters and possibly further information, our website recognizes your Internet browser when you call it up again. We use our own cookies, so-called session cookies. These are used to manage the use of the website via a login area. These cookies are only valid for the duration of your browser session and are deleted when you end your visit to our site.

The legal basis for our own cookies is Art. 6 para. 1 lit. f DSGVO and § 25 para. 1 TTDSG. Our legitimate interest results from the fact that we only facilitate the retrievability of the page for you with the aforementioned cookies, do not collect any tracking data in the process and thus no interference with your personal rights and fundamental freedoms takes place.

You can exclude the acceptance of cookies in your web browser. However, this may possibly lead to impairments in functionality.

The following cookies are used due to legitimate interests:

wp-wpml_current_language   (Cookie is used for language switcher, Lifetime: Only session based)

6.4. Request by e-mail

Purpose of processing

If you send us a contact request by e-mail, we collect and store the e-mail address and the data contained in the e-mail.

The legal basis is Art. 6 para. 1 lit. a) DSGVO, since you consent to the above-mentioned processing of your data when using the form as well as sending an e-mail. In addition, the legal basis also arises from Art. 6 para. 1 lit. b) DSGVO, since the storage of data is necessary for the fulfillment of a pre-contractual or possibly later contractual relationship.
The deletion of the data takes place when the purpose of the storage has ceased to exist, i.e. after answering your e-mail/contact form inquiry or when the matter related to the inquiry has been finally clarified.
You have the right to revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent.
You can find information on the right to deletion and information under “Data subject rights”.

6.5. Newsletter

Purpose of processing
If you would like to receive the newsletter offered on the website, we require an e-mail address from you. The registration for the newsletter takes place in the double opt-in procedure. I.e. after registration you will receive an e-mail with which you must confirm your registration. This procedure prevents unauthorized persons from registering with your e-mail address. Your registration for the newsletter is logged (storage of the registration and confirmation time and the IP address). With the help of the logging, the registration process can be proven in accordance with legal requirements.

You can revoke your consent to the storage of the e-mail address (and if fields are offered: optional first name and last name, for the purpose of personal address) and its use for sending the newsletter with associated performance measurement at any time. A link for cancellation is provided at the end of each newsletter. In order to be able to prove a previously given consent for an unsubscribed e-mail address, we may store it for up to 3 years before deleting it.

Legal basis Newsletter dispatch and the associated performance measurement is carried out on the basis of registration by the recipient(s) concerned in accordance with Art. 6 para. 1 lit. b DSGVO, Art. 7 DSGVO and together with § 7 para. 2 No. 3 UWG or on the basis of legal permission in accordance with § 7 para. 3 UWG.

As well as Art. 6 para. 1 lit. f DSGVO: Our legitimate interest of measuring success results from recognizing reading habits of our users based on the openings of the newsletters, opening times and the clicked links in order to be able to create and send them interest-based and useful content.

The legal basis for logging is Art. 6 para. 1 lit. f DSGVO. Our legitimate interest arises from the fact that we use a secure and user-friendly newsletter system that is useful for sending and protects the personal data of newsletter subscribers. Furthermore, it allows us to prove consent.

6.6. Map display through Google Maps

Purpose of processing

You can display a map after giving your consent to the data transfer. If you want to see the Google Maps map on this page, we need your consent according to Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TTDSG which you can give and by clicking on “Yes, share data and load map on this page.”. Personal data will then also be transferred to the operator of the map, Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; and cookies are set by the operator. Therefore, it is possible that the provider stores your accesses and can analyze your behavior.

The privacy policy of Google Maps can be found at:

Notice on processing of your data collected on this website in the USA by Google: By clicking on “Yes, share data and load map on this page.”, you consent at the same time according to Art. 49 para. 1 p. 1 lit. a DSGVO that your data will be processed in the USA. The USA is assessed by the European Court of Justice as a country with an insufficient level of data protection according to EU standards. In particular, there is a risk that your data may be processed by US authorities for control and monitoring purposes, possibly also without any legal remedy.

The legal basis is Art. 6 para. 1 lit. a DSGVO in conjunction with § 25 para. 1 TTDSG, your consent.

Revocation option

Consent is only valid once and is immediately discarded for further visits to the site.

6.7. Use of Matomo Tracking

Purpose of processing

The web analytics service Matomo (Piwik) is used on this website. No tracking cookies are used for this purpose. If you do not agree with the storage and analysis of this data from your visit, then you can object to the storage and use below at any time by mouse click. In this case, a so-called opt-out cookie will be placed in your browser, which means that Matomo will not collect any session data. For this purpose, a session cookie is also set when you visit this sub-page to manage the opt-out. Please note that the complete deletion of your cookies means that the opt-out cookie is also deleted and may have to be reactivated by you.

The legal basis is Art. 6 para. 1 (f) DSGVO. Our legitimate interest arises from the fact that we make adjustments for optimization and marketing purposes as well as for security based on the statistical analysis of user behavior.


Possibility of objection

 A session cookie is set to manage the objection.

7. Data transfer to third countries:


8. Actuality and change of this privacy policy

We reserve the right to adapt the content of this privacy policy at any time. This usually occurs in the event of further development or adaptation of the services used. You can view the current data protection declaration on our website. Status of this declaration: 27th June 2023

For more information on the handling of personal data, please see