1. An overview of data protection

Open cook­ie set­tings

Borlabs cookie

This web­site uses Bor­labs cook­ie that sets a tech­ni­cal­ly nec­es­sary cook­ie (bor­labs cook­ie) to store your cook­ie con­sent.
Bor­labs Cook­ie does not process any per­son­al data.
The bor­labs cook­ie stores your con­sent that you gave when you entered the web­site. If you wish to revoke these con­sents, sim­ply delete the cook­ie in your brows­er. When you re-enter/re­load the web­site, you will be asked again for your cook­ie con­sent.

General information

The fol­low­ing infor­ma­tion will pro­vide you with an easy to nav­i­gate overview of what will hap­pen with your per­son­al data when you vis­it our web­site. The term “per­son­al data” com­pris­es all data that can be used to per­son­al­ly iden­ti­fy you. For detailed infor­ma­tion about the sub­ject mat­ter of data pro­tec­tion, please con­sult our Data Pro­tec­tion Dec­la­ra­tion, which we have includ­ed beneath this copy.

Data recording on our website

Who is the respon­si­ble par­ty for the record­ing of data on this web­site (i.e. the “con­troller”)?

The data on this web­site is processed by the oper­a­tor of the web­site, whose con­tact infor­ma­tion is avail­able under sec­tion “Infor­ma­tion Required by Law” on this web­site.

How do we record your data?

We col­lect your data as a result of your shar­ing of your data with us. This may, for instance be infor­ma­tion you enter into our con­tact form.

Our IT sys­tems auto­mat­i­cal­ly record oth­er data when you vis­it our web­site. This data com­pris­es pri­mar­i­ly tech­ni­cal infor­ma­tion (e.g. web brows­er, oper­at­ing sys­tem or time the site was accessed). This infor­ma­tion is record­ed auto­mat­i­cal­ly when you access our web­site.

What are the pur­pos­es we use your data for?

A por­tion of the infor­ma­tion is gen­er­at­ed to guar­an­tee the error free pro­vi­sion of the web­site. Oth­er data may be used to analyse your user pat­terns.

What rights do you have as far as your infor­ma­tion is con­cerned?

You have the right to receive infor­ma­tion about the source, recip­i­ents and pur­pos­es of your archived per­son­al data at any time with­out hav­ing to pay a fee for such dis­clo­sures. You also have the right to demand that your data are rec­ti­fied, blocked or erad­i­cat­ed. Please do not hes­i­tate to con­tact us at any time under the address dis­closed in sec­tion “Infor­ma­tion Required by Law” on this web­site if you have ques­tions about this or any oth­er data pro­tec­tion relat­ed issues. You also have the right to log a com­plaint with the com­pe­tent super­vis­ing agency.

More­over, under cer­tain cir­cum­stances, you have the right to demand the restric­tion of the pro­cess­ing of your per­son­al data. For details, please con­sult the Data Pro­tec­tion Dec­la­ra­tion under sec­tion “Right to Restric­tion of Data Pro­cess­ing.”

Analysis tools and tools provided by third parties

There is a pos­si­bil­i­ty that your brows­ing pat­terns will be sta­tis­ti­cal­ly analysed when your vis­it our web­site. Such analy­ses are per­formed pri­mar­i­ly with cook­ies and with what we refer to as analy­sis pro­grammes. As a rule, the analy­ses of your brows­ing pat­terns are con­duct­ed anony­mous­ly; i.e. the brows­ing pat­terns can­not be traced back to you. You have the option to object to such analy­ses or you can pre­vent their per­for­mance by not using cer­tain tools. For detailed infor­ma­tion about this, please con­sult our Data Pro­tec­tion Dec­la­ra­tion below.

You do have the option to object to such analy­ses. We will brief you on the objec­tion options in this Data Pro­tec­tion Dec­la­ra­tion.

2. General information and mandatory information

Data protection

The oper­a­tors of this web­site and its pages take the pro­tec­tion of your per­son­al data very seri­ous­ly. Hence, we han­dle your per­son­al data as con­fi­den­tial infor­ma­tion and in com­pli­ance with the statu­to­ry data pro­tec­tion reg­u­la­tions and this Data Pro­tec­tion Dec­la­ra­tion.

When­ev­er you use this web­site, a vari­ety of per­son­al infor­ma­tion will be col­lect­ed. Per­son­al data com­pris­es data that can be used to per­son­al­ly iden­ti­fy you. This Data Pro­tec­tion Dec­la­ra­tion explains which data we col­lect as well as the pur­pos­es we use this data for. It also explains how, and for which pur­pose the infor­ma­tion is col­lect­ed.

We here­with advise you that the trans­mis­sion of data via the Inter­net (i.e. through e-mail com­mu­ni­ca­tions) may be prone to secu­ri­ty gaps. It is not pos­si­ble to com­plete­ly pro­tect data against third par­ty access.

Information about the responsible party (referred to as the “controller” in the GDPR)

The data pro­cess­ing con­troller on this web­site is:

Swiss Eye Inter­na­tion­al GmbH
Andreas Rück­stein
Nord West-Ring 14
32832 August­dorf

Phone: +49 (0) 52 37 / 2316-0
E-mail: info@swisseye.com

The con­troller is the nat­ur­al per­son or legal enti­ty that sin­gle-hand­ed­ly or joint­ly with oth­ers makes deci­sions as to the pur­pos­es of and resources for the pro­cess­ing of per­son­al data (e.g. names, e-mail address­es, etc.).

Revocation of your consent to the processing of data

A wide range of data pro­cess­ing trans­ac­tions are pos­si­ble only sub­ject to your express con­sent. You can also revoke at any time any con­sent you have already giv­en us. To do so, all you are required to do is sent us an infor­mal noti­fi­ca­tion via e-mail. This shall be with­out prej­u­dice to the law­ful­ness of any data col­lec­tion that occurred pri­or to your revo­ca­tion.

Right to object to the collection of data in special cases; right to object to direct advertising (Art. 21 GDPR)

In the event that data are processed on the basis of Art. 6 Sect. 1 lit. e or f GDPR, you have the right to at any time object to the pro­cess­ing of your per­son­al data based on grounds aris­ing from your unique sit­u­a­tion. This also applies to any pro­fil­ing based on these pro­vi­sions. To deter­mine the legal basis, on which any pro­cess­ing of data is based, please con­sult this Data Pro­tec­tion Dec­la­ra­tion. If you log an objec­tion, we will no longer process your affect­ed per­son­al data, unless we are in a posi­tion to present com­pelling pro­tec­tion wor­thy grounds for the pro­cess­ing of your data, that out­weigh your inter­ests, rights and free­doms or if the pur­pose of the pro­cess­ing is the claim­ing, exer­cis­ing or defence of legal enti­tle­ments (objec­tion pur­suant to Art. 21 Sect. 1 GDPR).

If your per­son­al data is being processed in order to engage in direct adver­tis­ing, you have the right to at any time object to the pro­cess­ing of your affect­ed per­son­al data for the pur­pos­es of such adver­tis­ing. This also applies to pro­fil­ing to the extent that it is affil­i­at­ed with such direct adver­tis­ing. If you object, your per­son­al data will sub­se­quent­ly no longer be used for direct adver­tis­ing pur­pos­es (objec­tion pur­suant to Art. 21 Sect. 2 GDPR).

Right to log a complaint with the competent supervisory agency

In the event of vio­la­tions of the GDPR, data sub­jects are enti­tled to log a com­plaint with a super­vi­so­ry agency, in par­tic­u­lar in the mem­ber state where they usu­al­ly main­tain their domi­cile, place of work or at the place where the alleged vio­la­tion occurred. The right to log a com­plaint is in effect regard­less of any oth­er admin­is­tra­tive or court pro­ceed­ings avail­able as legal recours­es.

Right to data portability

You have the right to demand that we hand over any data we auto­mat­i­cal­ly process on the basis of your con­sent or in order to ful­fil a con­tract be hand­ed over to you or a third par­ty in a com­mon­ly used, machine read­able for­mat. If you should demand the direct trans­fer of the data to anoth­er con­troller, this will be done only if it is tech­ni­cal­ly fea­si­ble.

SSL and/or TLS encryption

For secu­ri­ty rea­sons and to pro­tect the trans­mis­sion of con­fi­den­tial con­tent, such as pur­chase orders or inquiries you sub­mit to us as the web­site oper­a­tor, this web­site uses either an SSL or a TLS encryp­tion pro­gramme. You can recog­nise an encrypt­ed con­nec­tion by check­ing whether the address line of the brows­er switch­es from “http://” to “https://” and also by the appear­ance of the lock icon in the brows­er line.

If the SSL or TLS encryp­tion is acti­vat­ed, data you trans­mit to us can­not be read by third par­ties.

Information about, blockage, rectification and eradication of data

With­in the scope of the applic­a­ble statu­to­ry pro­vi­sions, you have the right to at any time demand infor­ma­tion about your archived per­son­al data, their source and recip­i­ents as well as the pur­pose of the pro­cess­ing of your data. You may also have a right to have your data rec­ti­fied, blocked or erad­i­cat­ed. If you have ques­tions about this sub­ject mat­ter or any oth­er ques­tions about per­son­al data, please do not hes­i­tate to con­tact us at any time at the address pro­vid­ed in sec­tion “Infor­ma­tion Required by Law.”

Right to demand processing restrictions

You have the right to demand the impo­si­tion of restric­tions as far as the pro­cess­ing of your per­son­al data is con­cerned. To do so, you may con­tact us at any time at the address pro­vid­ed in sec­tion “Infor­ma­tion Required by Law.” The right to demand restric­tion of pro­cess­ing applies in the fol­low­ing cas­es:

  • In the event that you should dis­pute the cor­rect­ness of your data archived by us, we will usu­al­ly need some time to ver­i­fy this claim. Dur­ing the time that this inves­ti­ga­tion is ongo­ing, you have the right to demand that we restrict the pro­cess­ing of your per­son­al data.
  • If the pro­cess­ing of your per­son­al data was/is con­duct­ed in an unlaw­ful man­ner, you have the option to demand the restric­tion of the pro­cess­ing of your data in lieu of demand­ing the erad­i­ca­tion of this data.
  • If we do not need your per­son­al data any longer and you need it to exer­cise, defend or claim legal enti­tle­ments, you have the right to demand the restric­tion of the pro­cess­ing of your per­son­al data instead of its erad­i­ca­tion.
  • If you have raised an objec­tion pur­suant to Art. 21 Sect. 1 GDPR, your rights and our rights will have to be weighed against each oth­er. As long as it has not been deter­mined whose inter­ests pre­vail, you have the right to demand a restric­tion of the pro­cess­ing of your per­son­al data.

If you have restrict­ed the pro­cess­ing of your per­son­al data, these data – with the excep­tion of their archiv­ing – may be processed only sub­ject to your con­sent or to claim, exer­cise or defend legal enti­tle­ments or to pro­tect the rights of oth­er nat­ur­al per­sons or legal enti­ties or for impor­tant pub­lic inter­est rea­sons cit­ed by the Euro­pean Union or a mem­ber state of the EU.

Rejection of unsolicited e-mails

We here­with object to the use of con­tact infor­ma­tion pub­lished in con­junc­tion with the manda­to­ry infor­ma­tion to be pro­vid­ed in sec­tion “Infor­ma­tion Required by Law” to send us pro­mo­tion­al and infor­ma­tion mate­r­i­al that we have not express­ly request­ed. The oper­a­tors of this web­site and its pages reserve the express right to take legal action in the event of the unso­licit­ed send­ing of pro­mo­tion­al infor­ma­tion, for instance via SPAM mes­sages.

3. Data protection officer

Designation of a data protection officer as mandated by law

We have appoint­ed a data pro­tec­tion offi­cer for our com­pa­ny.

eco­pro­tec GmbH (Igor Smul­s­ki)
Pam­plon­straße 19
33106 Pader­born

Phone: +49 (0)52 51 / 877 888-303
E-mail: datenschutz@swisseye.com

4. Recording of data on our website

Cookies

In some instances, our web­site and its pages use so-called cook­ies. Cook­ies do not cause any dam­age to your com­put­er and do not con­tain virus­es. The pur­pose of cook­ies is to make our web­site more user friend­ly, effec­tive and more secure. Cook­ies are small text files that are placed on your com­put­er and stored by your brows­er.

Most of the cook­ies we use are so-called “ses­sion cook­ies.” They are auto­mat­i­cal­ly delet­ed after your leave our site. Oth­er cook­ies will remain archived on your device until you delete them. These cook­ies enable us to recog­nise your brows­er the next time you vis­it our web­site.

You can adjust the set­tings of your brows­er to make sure that you are noti­fied every time cook­ies are placed and to enable you to accept cook­ies only in spe­cif­ic cas­es or to exclude the accep­tance of cook­ies for spe­cif­ic sit­u­a­tions or in gen­er­al and to acti­vate the auto­mat­ic dele­tion of cook­ies when you close your brows­er. If you deac­ti­vate cook­ies, the func­tions of this web­site may be lim­it­ed.

Cook­ies that are required for the per­for­mance of the elec­tron­ic com­mu­ni­ca­tions trans­ac­tion or to pro­vide cer­tain func­tions you want to use (e.g. the shop­ping cart func­tion), are stored on the basis of Art. 6 Sect. 1 lit. f GDPR. The web­site oper­a­tor has a legit­i­mate inter­est in stor­ing cook­ies to ensure the tech­ni­cal­ly error free and opti­mised pro­vi­sion of the operator’s ser­vices. If oth­er cook­ies (e.g. cook­ies for the analy­sis of your brows­ing pat­terns) should be stored, they are addressed sep­a­rate­ly in this Data Pro­tec­tion Dec­la­ra­tion.

Server log files

The provider of this web­site and its pages auto­mat­i­cal­ly col­lects and stores infor­ma­tion in so-called serv­er log files, which your brows­er com­mu­ni­cates to us auto­mat­i­cal­ly. The infor­ma­tion com­pris­es:

  • The type and ver­sion of brows­er used
  • The used oper­at­ing sys­tem
  • Refer­rer URL
  • The host­name of the access­ing com­put­er
  • The time of the serv­er inquiry
  • The IP address

This data is not merged with oth­er data sources.

This data is record­ed on the basis of Art. 6 Sect. 1 lit. f GDPR. The oper­a­tor of the web­site has a legit­i­mate inter­est in the tech­ni­cal­ly error free depic­tion and the opti­miza­tion of the operator’s web­site. In order to achieve this, serv­er log files must be record­ed.

Contact form

If you sub­mit inquiries to us via our con­tact form, the infor­ma­tion pro­vid­ed in the con­tact form as well as any con­tact infor­ma­tion pro­vid­ed there­in will be stored by us in order to han­dle your inquiry and in the event that we have fur­ther ques­tions. We will not share this infor­ma­tion with­out your con­sent.

Hence, the pro­cess­ing of the data entered into the con­tact form occurs exclu­sive­ly based on your con­sent (Art. 6 Sect. 1 lit. a GDPR). You have the right to revoke at any time any con­sent you have already giv­en us. To do so, all you are required to do is sent us an infor­mal noti­fi­ca­tion via e-mail. This shall be with­out prej­u­dice to the law­ful­ness of any data col­lec­tion that occurred pri­or to your revo­ca­tion.

The infor­ma­tion you have entered into the con­tact form shall remain with us until you ask us to erad­i­cate the data, revoke your con­sent to the archiv­ing of data or if the pur­pose for which the infor­ma­tion is being archived no longer exists (e.g. after we have con­clud­ed our response to your inquiry). This shall be with­out prej­u­dice to any manda­to­ry legal pro­vi­sions – in par­tic­u­lar reten­tion peri­ods.

Request by e-mail, telephone or fax

If you con­tact us by e-mail, tele­phone or fax, your request, includ­ing all result­ing per­son­al data (name, request) will be stored and processed by us for the pur­pose of pro­cess­ing your request. We do not pass these data on with­out your con­sent.

The pro­cess­ing of these data is based on Art. 6 para. 1 lit. b GDPR, if your request is relat­ed to the exe­cu­tion of a con­tract or if it is nec­es­sary to car­ry out pre-con­trac­tu­al mea­sures. In all oth­er cas­es, the pro­cess­ing is based on your con­sent (Arti­cle 6 (1) a GDPR) and/or on our legit­i­mate inter­ests (Arti­cle 6 (1) (f) GDPR), since we have a legit­i­mate inter­est in the effec­tive pro­cess­ing of requests addressed to us.

The data sent by you to us via con­tact requests remain with us until you request us to delete, revoke your con­sent to the stor­age or the pur­pose for the data stor­age laps­es (e.g. after com­ple­tion of your request). Manda­to­ry statu­to­ry pro­vi­sions – in par­tic­u­lar statu­to­ry reten­tion peri­ods – remain unaf­fect­ed.

Registration on this website

You have the option to reg­is­ter on our web­site to be able to use addi­tion­al web­site func­tions. We shall use the data you enter only for the pur­pose of using the respec­tive offer or ser­vice you have reg­is­tered for. The required infor­ma­tion we request at the time of reg­is­tra­tion must be entered in full. Oth­er­wise we shall reject the reg­is­tra­tion.

To noti­fy you of any impor­tant changes to the scope of our port­fo­lio or in the event of tech­ni­cal mod­i­fi­ca­tions, we shall use the e-mail address pro­vid­ed dur­ing the reg­is­tra­tion process.

We shall process the data entered dur­ing the reg­is­tra­tion process on the basis of your con­sent (Art. 6 Sect. 1 lit. a GDPR). You have the right to revoke at any time any con­sent you have already giv­en us. To do so, all you are required to do is sent us an infor­mal noti­fi­ca­tion via e-mail. This shall be with­out prej­u­dice to the law­ful­ness of any data col­lec­tion that occurred pri­or to your revo­ca­tion.

The data record­ed dur­ing the reg­is­tra­tion process shall be stored by us as long as you are reg­is­tered on our web­site. Sub­se­quent­ly, such data shall be delet­ed. This shall be with­out prej­u­dice to manda­to­ry statu­to­ry reten­tion oblig­a­tions.

 

5. Social media

eRecht24 Safe Sharing Tool

Users may share the con­tent of our web­site and its pages in a data pro­tec­tion law com­pli­ant man­ner on social net­works, such as Face­book, Twit­ter or Google+. For this pur­pose, this web­site uses the eRecht24 Safe Shar­ing Tool. This tool does not estab­lish a direct con­nec­tion between the net­work and the user until the user has active­ly clicked on one of the but­tons. The click on this but­ton con­sti­tutes con­tent as defined in Art. 6 Sect. 1 lit. a GDPR. This con­sent may be revoked by the user at any time, which shall affect all future actions.

This tool does not auto­mat­i­cal­ly trans­fer user data to the oper­a­tors of these plat­forms. If the user is reg­is­tered with one of the social net­works, an infor­ma­tion win­dow will pop up as soon as the social but­ton of Face­book, Google+1, Twit­ter et al is used, which allows the user to con­firm the text pri­or to send­ing it.

Our users have the option to share the con­tent of this web­site and its page in a data pro­tec­tion law com­pli­ant man­ner on social net­works, with­out entire brows­ing his­to­ries are being gen­er­at­ed by the oper­a­tors of these net­works.

Facebook plug-ins (Like & Share button)

We have inte­grat­ed plug-ins of the social net­work Face­book, pro­vid­ed by Face­book Inc., 1 Hack­er Way, Men­lo Park, Cal­i­for­nia 94025, USA, on our web­site. You will be able to recog­nise Face­book plug-ins by the Face­book logo or the “Like” but­ton on our web­site. An overview of the Face­book plug-ins is avail­able under the fol­low­ing link: https://developers.facebook.com/docs/plugins/.

When­ev­er you vis­it our web­site and its pages, the plug-in will estab­lish a direct con­nec­tion between your brows­er and the Face­book serv­er. As a result, Face­book will receive the infor­ma­tion that you have vis­it­ed our web­site with your plug-in. How­ev­er, if you click the Face­book “Like” but­ton while you are logged into your Face­book account, you can link the con­tent of our web­site and its pages with your Face­book pro­file. As a result, Face­book will be able to allo­cate the vis­it to our web­site and its pages to your Face­book user account. We have to point out, that we as the provider of the web­site do not have any knowl­edge of the trans­ferred data and its use by Face­book. For more detailed infor­ma­tion, please con­sult the Data Pri­va­cy Dec­la­ra­tion of Face­book at: https://www.facebook.com/privacy/explanation.

If you do not want Face­book to be able to allo­cate your vis­it to our web­site and its pages to your Face­book user account, please log out of your Face­book account while you are on our web­site.

The use of the Face­book plug-in is based on Art. 6 Sect. 1 lit. f GDPR. The oper­a­tor of the web­site has a legit­i­mate inter­est in being as vis­i­ble as pos­si­ble on social media.

Instagram plug-in

We have inte­grat­ed func­tions of the pub­lic media plat­form Insta­gram into our web­site. These func­tions are being offered by Insta­gram Inc., 1601 Wil­low Road, Men­lo Park, CA 94025, USA.

If you are logged into your Insta­gram account, you may click the Insta­gram but­ton to link con­tents from our web­site to your Insta­gram pro­file. This enables Insta­gram to allo­cate your vis­it to our web­site to your user account. We have to point out that we as the provider of the web­site and its pages do not have any knowl­edge of the con­tent of the data trans­ferred and its use by Insta­gram.

The use of the Insta­gram plug-in is based on Art. 6 Sect. 1 lit. f GDPR. The oper­a­tor of the web­site has a legit­i­mate inter­est in being as vis­i­ble as pos­si­ble on social media.

For more infor­ma­tion on this sub­ject, please con­sult Instagram’s Data Pri­va­cy Dec­la­ra­tion at: https://instagram.com/about/legal/privacy/.

Facebook-Pixel, Custom Audiences und Facebook-Conversion

With­in our online offer is due to our legit­i­mate inter­ests in the analy­sis, opti­miza­tion and eco­nom­ic oper­a­tion of our online offer and for these pur­pos­es, the so-called “Face­book pix­el” of the social net­work Face­book, by Face­book Inc., 1 Hack­er Way, Men­lo Park, CA 94025 , USA, or if you are locat­ed in the EU, Face­book Ire­land Ltd., 4 Grand Canal Square, Grand Canal Har­bor, Dublin 2, Ire­land oper­at­ed (“Face­book”). Face­book is cer­ti­fied under the Pri­va­cy Shield Agree­ment, pro­vid­ing a guar­an­tee to com­ply with Euro­pean pri­va­cy leg­is­la­tion (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active). With the help of the Face­book pix­el, it is on the one hand pos­si­ble for Face­book to deter­mine the vis­i­tors of our online offer as a tar­get group for the dis­play of adver­tise­ments (so-called “Face­book ads”) .There­fore we use the Face­book pix­el, the ones switched by us To dis­play Face­book ads only to those Face­book users who have also shown an inter­est in our online offer or who have cer­tain char­ac­ter­is­tics (eg inter­ests in cer­tain top­ics or prod­ucts that are deter­mined by the web­sites vis­it­ed) that we trans­mit to Face­book (so-called “Face­book”). “Cus­tom Audi­ences”) With the help of the Face­book pix­el, we also want to make sure that our Face­book ads are as user-friend­ly as pos­si­ble and not annoying.With the help of the Face­book pix­el, we can also check the effec­tive­ness of Face­book ads for sta­tis­ti­cal and mar­ket research pur­pos­es, in which we can see if users click on a Face­book ad on ours Web­site were for­ward­ed (so-called. “Con­ver­sion”). The pro­cess­ing of the data by Face­book is part of Facebook’s data usage pol­i­cy. Accord­ing­ly, gen­er­al notes on how to dis­play Face­book Ads, in Facebook’s Data Usage Pol­i­cy: https://www.facebook.com/policy.php. For spe­cif­ic infor­ma­tion and details about the Face­book Pix­el and how it works, vis­it the help sec­tion of Face­book: https://www.facebook.com/business/help/651294705016616. You may object to the cap­ture by the Face­book Pix­el and use of your data to dis­play Face­book Ads. To set which types of ads you see with­in Face­book, you can go to the page set up by Face­book and fol­low the instruc­tions for the usage-based adver­tis­ing set­tings: https://www.facebook.com/settings?tab=ads. The set­tings are plat­form inde­pen­dent, i. they are adopt­ed for all devices, such as desk­top com­put­ers or mobile devices. You can also use the Cook­ies for dis­tance mea­sure­ment and pro­mo­tion­al pur­pos­es via the deac­ti­va­tion page of the Net­work Adver­tis­ing Ini­tia­tive (http://optout.networkadvertising.org/) and in addi­tion the US web­site (http://www.aboutads.info/ choic­es) or the Euro­pean web­site (http://www.youronlinechoices.com/uk/your-ad-choices/).

 

XING plug-in

Our web­site uses func­tions of the XING net­work. The provider is the XING AG, Damm­torstraße 29-32, 20354 Ham­burg, Ger­many.

Any time one of our sites/pages that con­tains func­tions of XING is accessed, a con­nec­tion with XING’s servers is estab­lished. As far as we know, this does not result in the archiv­ing of any per­son­al data. In par­tic­u­lar, the ser­vice does not store any IP address­es or analyse user pat­terns.

The use of the XING plug-in is based on Art. 6 Sect. 1 lit. f GDPR. The oper­a­tor of the web­site has a legit­i­mate inter­est in being as vis­i­ble as pos­si­ble on social media.

For more infor­ma­tion on data pro­tec­tion and the XING share but­ton please con­sult the Data Pro­tec­tion Dec­la­ra­tion of Xing at: https://www.xing.com/app/share?op=data_protection.

Pinterest plug-in

We use social plug-ins of the social net­work Pin­ter­est on our web­site. The net­work is oper­at­ed by Pin­ter­est Inc., 808 Bran­nan Street, San Fran­cis­co, CA 94103-490, USA (“Pin­ter­est”).

If you access a site or page that con­tains such a plug-in, your brows­er will estab­lish a direct con­nec­tion with Pinterest’s servers. Dur­ing this process, the plug-in trans­fers log data to Pinterest’s servers in the Unit­ed States. The log data may pos­si­bly include your IP address, the address of the web­sites you vis­it­ed, which also con­tain Pin­ter­est func­tions. The infor­ma­tion also includes the type and set­tings of your brows­er, the data and time of the inquiry, how you use Pin­ter­est and cook­ies.

The use of the Pin­ter­est plug-in is based on Art. 6 Sect. 1 lit. f GDPR. The oper­a­tor of the web­site has a legit­i­mate inter­est in being as vis­i­ble as pos­si­ble on social media.

For more infor­ma­tion con­cern­ing the pur­pose, scope and con­tin­ue pro­cess­ing and use of the data by Pin­ter­est as well as your affil­i­at­ed rights and options to pro­tect your pri­vate infor­ma­tion, please con­sult the data pri­va­cy infor­ma­tion of Pin­ter­est at: https://about.pinterest.com/en/privacy-policy.

6. Analysis tools and advertising

Google Analytics

We use Google Ana­lyt­ics, a web ana­lyt­ics ser­vice pro­vid­ed by Google Ire­land Lim­it­ed, Gor­don House, Bar­row Street, Dublin 4, Irland (“Google”), based on our legit­i­mate inter­ests (ie inter­est in the analy­sis, opti­miza­tion and eco­nom­ic oper­a­tion of our online ser­vice as defined in Art. 6 (1) lit. DSGVO) , Google uses cook­ies. The infor­ma­tion gen­er­at­ed by the cook­ie about the use of the online offer by the users are usu­al­ly trans­mit­ted to a Google serv­er in the USA and stored there. Google is cer­ti­fied under the Pri­va­cy Shield Agree­ment, which pro­vides a guar­an­tee to com­ply with Euro­pean pri­va­cy leg­is­la­tion (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active). Google will use this infor­ma­tion on our behalf to eval­u­ate the use of our online offer by users, to com­pile reports on the activ­i­ties with­in this online offer­ing and to pro­vide us with fur­ther ser­vices relat­ed to the use of this online offer and the inter­net usage. In this case, pseu­do­ny­mous user pro­files of the processed data can be cre­at­ed. We only use Google Ana­lyt­ics with acti­vat­ed IP anonymiza­tion. This means that the IP address of the users is short­ened by Google with­in mem­ber states of the Euro­pean Union or in oth­er con­tract­ing states of the Agree­ment on the Euro­pean Eco­nom­ic Area. Only in excep­tion­al cas­es will the full IP address be sent to a Google serv­er in the US and short­ened there. The IP address sub­mit­ted by the user’s brows­er will not be merged with oth­er data pro­vid­ed by Google. Users can pre­vent the stor­age of cook­ies by set­ting their brows­er soft­ware accord­ing­ly; Users may also pre­vent the col­lec­tion by Google of the data gen­er­at­ed by the cook­ie and relat­ed to their use of the online offer as well as the pro­cess­ing of this data by Google by down­load­ing and installing the brows­er plug-in avail­able under the fol­low­ing link: http: // tools .google.com / dlpage / gaoptout? hl = en. For more infor­ma­tion about Google’s data usage, hir­ing and opt-out options, please read Google’s Pri­va­cy Pol­i­cy (https://policies.google.com/technologies/ads) and Google’s Ads Ads Set­tings (https: // adssettings.google.com/authenticated). The per­son­al data of users will be delet­ed or anonymised after 14 months.

Google-Re/Marketing-Services

We use based on our legit­i­mate inter­ests (ie inter­est in the analy­sis, opti­miza­tion and eco­nom­ic oper­a­tion of our online offer with­in the mean­ing of Art. 6 para. 1 lit. DSGVO), the Google Ire­land Lim­it­ed, Gor­don House, Bar­row Street, Dublin 4, Irland (“Google”). Google is under the Pri­va­cy Shield Cer­ti­fied, pro­vid­ing a guar­an­tee to com­ply with Euro­pean Data Pro­tec­tion Law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active) Google Mar­ket­ing Ser­vices allows us to bet­ter tar­get adver­tise­ments for and on our web­site, to show users only ads that are poten­tial­ly in their inter­ests, for exam­ple, if a user sees ads for prod­ucts that they use on oth­er web­sites in This is called “Remar­ket­ing”. For these pur­pos­es, when Google and our oth­er web­sites access Google Mar­ket­ing Ser­vices, Google imme­di­ate­ly codes Google and becomes so-called (re) mar­ket­ing tags (invis­i­ble graph­ics or code, also known as Web “Bea­cons”) are inte­grat­ed into the web­site, with the help of which a user-defined cook­ie, ie a small file (instead of cook­ies, com­pa­ra­ble tech­nolo­gies can be used), can be set by dif­fer­ent domains, among oth­ers google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com or googleadservices.com This file also notes which web­sites the user vis­it­ed, which con­tent he is inter­est­ed in and which offers he has clicked on Tech­ni­cal infor­ma­tion about the brows­er and oper­at­ing sys­tem, refer­ring web­sites, vis­it time and oth­er infor­ma­tion on the use of the online offer The IP address of the users is record­ed, where­by in the con­text of Google Ana­lyt­ics we announce that the IP address is short­ened with­in mem­ber states of the Euro­pean Union or oth­er par­ties to the Agree­ment on the Euro­pean Eco­nom­ic Area and only in excep­tion­al cas­es com­plete­ly to a Google serv­er trans­mit­ted in the US and cut there. The IP address will not be merged with data of the user with­in oth­er offers from Google. The above infor­ma­tion can trans­mit­ted

Matomo (formerly called Piwik)

This web­site uses the open source web analy­sis ser­vice Mato­mo. Mato­mo uses so-called “cook­ies,” which are text files that are stored on your com­put­er and that make it pos­si­ble to analyse your use of this web­site. In con­junc­tion with this, the infor­ma­tion about the use of this web­site gen­er­at­ed by the cook­ie will be archived on our serv­er. Pri­or to archiv­ing, the IP address will first be anonymized.

Mato­mo cook­ies will remain on your device until you delete them.

The stor­age of Mato­mo cook­ies and the use of this analy­sis tool are based on Art. 6 Sect. 1 lit. f GDPR. The web­site oper­a­tor has a legit­i­mate inter­est in the analy­sis of user pat­terns, in order to opti­mize the operator’s web offer­ings and adver­tis­ing.

The infor­ma­tion gen­er­at­ed by cook­ies con­cern­ing the use of this web­site shall not be shared with any third par­ties. You may pre­vent the stor­age of cook­ies at any time by mak­ing per­ti­nent changes to your brows­er soft­ware set­tings; how­ev­er, we have to point out that in this case you may not be able to use all of the func­tions of this web­site to their fullest extent.

If you do not con­sent to the stor­age and use of your data, you have the option to deac­ti­vate the stor­age and use of such data here. In this case, an opt out cook­ie will be placed in our brows­er, which pre­vent the stor­age of usage data by Mato­mo. If you delete your cook­ies, this will also result in the dele­tion of the Mato­mo opt out cook­ie. Hence, you will have to reac­ti­vate the opt out when you return to vis­it our web­site.

Click here to lodge an appeal.

7. Newsletter

Newsletter2Go

This web­site uses Newsletter2Go for the send­ing of newslet­ters. The provider is the Newsletter2Go GmbH, Nürn­berg­er Straße 8, 10787 Berlin, Ger­many.

Newsletter2Go ser­vices can, among oth­er things, be used to orga­nize and analyse the send­ing of newslet­ters. The data you enter for the pur­pose of sub­scrib­ing to the newslet­ter are archived on Newsletter2Go’s servers in Ger­many.

If you do not want to per­mit an analy­sis by Newsletter2Go, you must unsub­scribe from the newslet­ter. We pro­vide a link for you to do this in every newslet­ter mes­sage. More­over, you can also unsub­scribe from the newslet­ter right on the web­site.

Data analy­sis by Newsletter2Go

Newsletter2Go enables us to analyse our newslet­ter cam­paigns. For instance, it allows us to see whether a newslet­ter mes­sage has been opened and, if so, which links may have been clicked. This enables us to deter­mine, which links drew an extra­or­di­nary num­ber of clicks.

More­over, we are also able to see whether once the e-mail was opened or a link was clicked, any pre­vi­ous­ly defined actions were tak­en (con­ver­sion rate). This allows us to deter­mine whether you have made a pur­chase after click­ing on the newslet­ter.

Newsletter2Go also enables us to divide the sub­scribers to our newslet­ter into var­i­ous cat­e­gories (i.e. to “clus­ter” recip­i­ents). For instance, newslet­ter recip­i­ents can be cat­e­go­rized based on age, gen­der or place of res­i­dence. This enables us to tai­lor our newslet­ter more effec­tive­ly to the needs of the respec­tive tar­get groups.

For detailed infor­ma­tion on the func­tions of Newsletter2Go please fol­low this link: https://www.newsletter2go.de/features/newsletter-software/.

Legal basis

The data is processed based on your con­sent (Art. 6 Sect. 1 lit. a GDPR).  You may revoke any con­sent you have giv­en at any time by unsub­scrib­ing from the newslet­ter. This shall be with­out prej­u­dice to the law­ful­ness of any data pro­cess­ing trans­ac­tions that have tak­en place pri­or to your revo­ca­tion.

Stor­age peri­od

The data you archive with us for the pur­pose of the newslet­ter sub­scrip­tion shall be archived by us until you unsub­scribe from the newslet­ter. Once you can­cel your sub­scrip­tion to the newslet­ter, the data shall be delet­ed from our servers as well as those of Newsletter2Go. This shall not affect data we have been archiv­ing for oth­er pur­pos­es.

For more details, please con­sult the Data Pro­tec­tion Reg­u­la­tions of Newsletter2Go at: https://www.newsletter2go.de/features/datenschutz-2/.

Exe­cu­tion of a con­tract data pro­cess­ing agree­ment

We have exe­cut­ed a con­tract with Newsletter2Go, in which we require Newsletters2Go to pro­tect our cus­tomers’ data and to refrain from shar­ing such data with third par­ties. You may review this con­tract under the fol­low­ing link: https://www.newsletter2go.de/docs/datenschutz/ADV_Muster_Newsletter2Go_GmbH_latest_Form.pdf.

8. Plug-ins and Tools

YouTube with expanded data protection integration

Our web­site uses plug-ins of the YouTube plat­form, which is being oper­at­ed by Google Ire­land Lim­it­ed, Gor­don House, Bar­row Street, Dublin 4, Irland (“Google”).

We use YouTube in the expand­ed data pro­tec­tion mode. Accord­ing to YouTube, this mode ensures that YouTube does not store any infor­ma­tion about vis­i­tors to this web­site before they watch the video. Nev­er­the­less, this does not nec­es­sar­i­ly mean that the shar­ing of data with YouTube part­ners can be ruled out as a result of the expand­ed data pro­tec­tion mode. For instance, regard­less of whether you are watch­ing a video, YouTube will always estab­lish a con­nec­tion with the Google Dou­bleClick net­work.

As soon as you start to play a YouTube video on our web­site, a con­nec­tion to YouTube’s servers will be estab­lished. As a result, the YouTube serv­er will be noti­fied, which of our pages you have vis­it­ed. If you are logged into your YouTube account while you vis­it our site, you enable YouTube to direct­ly allo­cate your brows­ing pat­terns to your per­son­al pro­file. You have the option to pre­vent this by log­ging out of your YouTube account.

Fur­ther­more, after you have start­ed to play a video, YouTube will be able to place var­i­ous cook­ies on your device. With the assis­tance of these cook­ies, YouTube will be able to obtain infor­ma­tion about our web­site vis­i­tor. Among oth­er things, this infor­ma­tion will be used to gen­er­ate video sta­tis­tics with the aim of improv­ing the user friend­li­ness of the site and to pre­vent attempts to com­mit fraud. These cook­ies will stay on your device until you delete them.

Under cer­tain cir­cum­stances, addi­tion­al data pro­cess­ing trans­ac­tions may be trig­gered after you have start­ed to play a YouTube video, which are beyond our con­trol.

The use of YouTube is based on our inter­est in pre­sent­ing our online con­tent in an appeal­ing man­ner. Pur­suant to Art. 6 Sect. 1 lit. f GDPR, this is a legit­i­mate inter­est.

For more infor­ma­tion on how YouTube han­dles user data, please con­sult the YouTube Data Pri­va­cy Pol­i­cy under: https://policies.google.com/privacy?hl=en.

Vimeo

Our web­site uses plug-ins of the video por­tal Vimeo. The provider is Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA.

If you vis­it one of the pages on our web­site into which a Vimeo plug-in has been inte­grat­ed, a con­nec­tion to Vimeo’s servers will be estab­lished. As a con­se­quence, the Vimeo serv­er will receive infor­ma­tion as to which of our pages you have vis­it­ed. More­over, Vimeo will receive your IP address. This will also hap­pen if you are not logged into Vimeo or do not have an account with Vimeo. The infor­ma­tion record­ed by Vimeo will be trans­mit­ted to Vimeo’s serv­er in the Unit­ed States.

If you are logged into your Vimeo account, you enable Vimeo to direct­ly allo­cate your brows­ing pat­terns to your per­son­al pro­file. You can pre­vent this by log­ging out of your Vimeo account.

The use of Vimeo is based on our inter­est in pre­sent­ing our online con­tent in an appeal­ing man­ner. Pur­suant to Art. 6 Sect. 1 lit. f GDPR, this is a legit­i­mate inter­est.

For more infor­ma­tion on how Vimeo han­dles user data, please con­sult the Vimeo Data Pri­va­cy Pol­i­cy under: https://vimeo.com/privacy.

Google Web Fonts

To ensure that fonts used on this web­site are uni­form, this web­site uses so-called Web Fonts pro­vid­ed by Google. When you access a page on our web­site, your brows­er will load the required web fonts into your brows­er cache to cor­rect­ly dis­play text and fonts.

To do this, the brows­er you use will have to estab­lish a con­nec­tion with Google’s servers. As a result, Google will learn that your IP address was used to access our web­site. The use of Google Web Fonts is based on our inter­est in pre­sent­ing our online con­tent in a uni­form and appeal­ing way. Accord­ing to Art. 6 Sect. 1 lit. f GDPR, this is a legit­i­mate inter­est.

If your brows­er should not sup­port Web Fonts, a stan­dard font installed on your com­put­er will be used.

For more infor­ma­tion on Google Web Fonts, please fol­low this link: https://developers.google.com/fonts/faq and con­sult Google’s Data Pri­va­cy Dec­la­ra­tion under: https://policies.google.com/privacy?hl=en.

Google Maps

Via an API, this web­site uses the map­ping ser­vice Google Maps. The provider is Google Ire­land Lim­it­ed, Gor­don House, Bar­row Street, Dublin 4, Irland

To enable the use of the Google Maps fea­tures, your IP address must be stored. As a rule, this infor­ma­tion is trans­ferred to one of Google’s servers in the Unit­ed States, where it is archived. The oper­a­tor of this web­site has no con­trol over the data trans­fer.

We use Google Maps to present our online con­tent in an appeal­ing man­ner and to make the loca­tions dis­closed on our web­site easy to find. This con­sti­tutes a legit­i­mate inter­est as defined in Art. 6 Sect. 1 lit. f GDPR.

For more infor­ma­tion on the han­dling of user data, please review Google’s Data Pri­va­cy Dec­la­ra­tion under: https://policies.google.com/privacy?hl=en.